Here's the tie-in... it was as I reflected on the concert that I thought of you.
The passion & enthusiasm the band exuded for their craft and their love & affection for their fans were undeniable. Their show was well thought out to meet the needs and desires of those there for them. And, the little mistakes they made and acknowledged were endearing and made them more real.
I found myself thinking about four talented guys getting together, perhaps in someone's garage, to make music. Do you think they thought they'd eventually be one of the most popular bands on the planet? I don't really know, but I suspect they had that dream and goal when they started.
When you started your business I know you had a dream and a goal, a purpose. Along the way, the many day-to-day stresses can take their toll on even the most seasoned business owners causing them to lose site of the big picture. I want to encourage you to develop laser focus by embracing your answers to the following questions:
What drives me?
What am I passionate about?
What do I want from my business? My life?
Then, take these seven steps and use them to help you stay laser focused on the big picture:
1. Begin with the end in mind. Have a clear vision of what you want your business & life to be.
2. Be passionate about what you do.
3. Don't be afraid to show your enthusiasm.
4. Define your client's needs and meet them.
5. Respect, appreciate, and show affection for your clients.
6. Admit your mistakes and move on. No one is perfect.
7. Keep your eye on the prize.
While we all have different visions of what we want from our businesses and life in general, these seven steps will help move you closer to your dreams. Viva la Vida - live the life!
With that, I enthusiastically say to you that I appreciate you taking the time to read what I write and I love to hear your thoughts, ideas and questions! Please post a comment below...
This is right on time. I recently charged a repeat client for services that she felt were unfair compared to the last event we did. Thing of it was that I was sure I was giving her a good deal.
I was so upset thinking she would not use me again. I really beat myself up and tried to think of ways to make her happy - which would end up costing me money a lot more. Only to find out that after I broke the numbers down for her and showed her she was saving money that she wasn't even upset but she was just concerned that the event wouldn't be at the same standards as the last event. After re-assuring her that it would we moved on!
Posted by: Keisha - Cupcake Wishes & Birthday Dreams | 08/04/2010 at 08:36 AM
Great job, Keisha! You stood your ground while maintaining the relationship with your client. She probably respects you even more now.
The whole fee vs value issue is a difficult one for event planners (especially women). I think it is the way we are wired and the culture, but never-the-less, your talent, creativity and skills come at a price. You are worth what you charge...and probably more!
Anyone have any thoughts on this??? Please comment below.
Posted by: Kim Sullivan | 08/04/2010 at 10:11 AM